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hatred and teaches this to our kids. unacceptable. we're done with the show and i need to you [ ♪ theme music ♪ ] >> gavin: hello, and thank you for watching the show. i'm just back from taping the clinton global initiative where the former president holds his an ideal conference for their non-profit works. the clintons make it a family affair. with the election now just a few weeks away, we're going to start tonight's show with one of my favorite registration activists rosario dawson.
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she has probably done more to rock the latino vote than anyone else in her generation. then we ran into one of the finest biographers and had to ask him about steve jobs. he died a year ago today, but his legacy lives on. find out why steve jobs still matters so much to apple, and what he's writing next. what about coca-cola the company is partnering with one of the most successful inventors. an odd couple that might get things right and meet a different jeff gordon than the nascar champion that talks about winning outside the track. it's a story that you probably never heard before. but first rosario dawson. >> gavin: so what brought you to the cause of vote latino. >> 2003 marked a major turning point in the history latinos
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were the largest minority in the country. we had been hearing about the latin ways for a long time, and that was the real latin ways right here. not just in hollywood but all over in the country. now we have the census to back it up and have the numbers. it's an incredible opportunity to reach out to a demographic that is affected very negatively by the economy jobs, education this is a population that will inherit the country's leadership. i think it's really important that we get in there now because it's a very strong american issue. >> gavin: the focus of the vote latino is to register and have voices heard or is it more than registration. >> when we first started we did our first campaign. utilizing our contacts with mtv
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getting celebrities and doing awareness around registration and getting out the vote. we wanted the organization to be yearlong and luckily we found ouring executive director and we've been able to grow the organization around so much more. we just finished having our first summit series, which was remarkable. we had 300 students coming up learning everything from social media, voteer registration. it was so amazing to see cross- cross-generation talking. we did a town hall on immigration. co-hosted with lawrence o'donnell. that was remarkable. it was really touching to have a dreamer on there with someone having an conversation. it was pretty big. we've been all over.
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we've been able to do a lot of awareness around local elections and empowerment of trying to create leaders. it's been remarkable to see people over and over now. people are running for office. people are taking over in their schools and becoming presidents of their different organizations. there is so much potential there. and civic participation is really our goal in all the different ways. >> you reach out in unique ways, and not in ways that people necessarily may expect. meaning it's not all in spanish. >> mm-hmm. >> gavin: you reach out with celebrities, why is that? i think there is some mythology that the overwhelming majority are speaking a native language of spanish or whatever, but instead mostly english. >> yes actually there are a lot of myths around the american american-latino. some think that most latinos here in the country are here illegally. there is a lot to counter act information. one of them is that they don't
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speak english. especially when you're trying to reach out to the vote no matter which political party if you're only doing that in spanish language media you're missing a huge amount of people. they're on twitter. they're on facebook. they're on all different types of sites and they're hearing what you say about them in english and then what is said in spanish. wait a minute, you just said i was illegal but now you want me to vote for you. they're paying attention and they're big part of the conversation. >> gavin: you talk about twitter, facebook, and other things. but you guys began early on using these tools in, what 2004 what 2004, 2005. >> mm-hmm. >> gavin: using text messages and basic tools. what is the emergeing trends in terms of outreach that you're
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focusing on in terms of social media. >> it's difficult to rally money around not a campaign or person or prop. for some reason it's difficult to raise money to reach out to the voters. which is crazy if you care about these propositions and candidates winning office. and these are won or loss by a couple hundred votes. you could spend the fraction of the money and raise an educated person and then get that person in office. we were the first once to use voter registration technology in 2006, which was a big thing. that governor schwarzenegger ended up using. the last presidential election, barack obama sent out one tweet. it's a whole viral older out there.
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we have people who have been with us before, they make it funny. we have people coming in and acting, doing whole scenes, whole-whatever and it's not a talking head psa. it's the kind of stuff that connects with people. we have apps that are very successful. we have facebook widget and all this kind of stuff. we have really great relationships. itones is something we've been working with for years now. and we get started and itunes love us because we reach out to latinos and some don't even have accounts. we have the highest turn over rate of customers. they say, oh my god,ness, i want to get thee these songs and then it becomes something really personal, which is important to
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us. >> gavin: you've also built a dream, focusing specifically and do you want to amplify that message. >> there are so many different demographics. latino is not a mono tone voting block. there may be those who lost their homes in 2008 and don't know they need to reregister. we can target folks and say this is where you can go to register with your new temporary residence i.d. or showing how you move back into your foreclosed home, and you can petition the banks to retroactively make sure that they're getting all the information in a they should be giving to people when they lose their homes. we build up the banks, they should be able to help those who are hurting. 18 million people not all of
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them will be able to vote age-wise but that are millions of people who will be disenfranchise. they may realize they're not on the roster any more because they have moved and their address doesn't match. we joined with over 700 partners in response to the 6 million people who said they didn't register for vote because they missed the deadline and didn't know about it. we're starting different campaigns, and trying to target all those little faces. and if the people tell us that is not working for them, we provide it and offer no excuses. >> yes, in all the spare time, you brought up the lost worker, one of my heroes, you play dolores in a new movie coming out called "charlotte." >> mm-hmm. >> gavin: how is that going? dell lowries is still with us.
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>> i know, i know. >> gavin: i imagine she has opinions. >> yes. >> gavin: i could reframe the question. was she there for the filming? did she get involved? did she direct you in what kind of person she was? >> no, we had conversations and luckily i got to meet them a couple of years ago when we did our first immigration with town hall, and so it was great to be able to meet her over the years. i like being able to call her for little things. it's a movie and there will be things that is changed for the film. and she has given me her blessing. she has october 5th she has her annual golf tournament that she raises money for. so we've been collaborateing, which is great, and we'll continue our partnership. i hope people will participate.
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i think i was cast because i'm passionate about the same kinds of causes and i understand where she's coming from and i think that's why she gave me her blessing. >> gavin: do you develop a little empathy different appreciation and understanding? >> oh, i thought i knew stuff about her but this is taken it a whole other level. it's the only film that i shot thus far, and on the election year i tend to be focused on the election stuff. but this was a remarkable moment to talk about issues that are important to me, and it gives us chance next year when the movie comes out to discuss those issues in a non-election year. we'll know who our president is at that point. we'll be able to hold his feet to the fire and say, this is what you say you were going to do to do.
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countability is really big. the savvy voter who votes to keep their attention. and when you watch the movie you'll see what it takes to make the movement. the sacrifice the poor people helping poor people, people who were on the fringe and shouldn't have a say. it went to europe. it went around the world these boycotts and stripes. when you watch this you're going to get a little activeism 101. >> gavin: is it in organizing people to express themselves? >> a little bit of both. getting people to share their stories and sharing what they're carrying about. it matches what every other american is caring about. that is important for an american-latino, for other men's to recognize that they're all in the same boat.
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they're going to to war. they're having troubles with out of state and itwill be interesting to be able to do more about different people who are running for office, and do more for education. that's the thing that a lot of people who we work with, that's the reason why they don't vote. when they don't note they don't feel like anybody has asked them to or it wasn't a voice that was important. we pull out as much information as possible and do it in a strong nonpartisan way. i think that's very necessary because i don't think you can tell somebody that their voice doesn't matter, but it doesn't only if you check this box. >> so it's bipartisan, you're not leading in one direction or another. >> and that's go. a lot of people feel like it's the lesser of two evils. it's kind of useful because it
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gives us an opportunity to be critical on both sides. i think that is necessary. especially when you need a vote for vote three times in order to vote for life, there will carry onioned in election. it's great if you have someone who is really popular and they're really into politics. maybe they will like the idea of a plaque president or someone who is not going to cut taxes for the rich. hopefully they'll be iowa ticketed to the process that this is the opportunity for us to write down our story and fortune generations. when we don't show up, and when we don't use our voice it's shameful when you think about it on the larger scale. it was not that long ago. 47 years ago bloody sunday in birmingham. we're becoming almost 100 years of women and having the right to
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vote. seeing amazing opportunities to say what would he have done if he had twitter. how much would you--for someone who is a brown woman, to be able to vote today. just the difficulties and suffering that had to pass before i could get to this position. and it feels like an honor to be in this position now and credit that work that came before me, and take it to the next level. >> gavin: talking about taking it to the next level the biography about steve jobs is an international best seller. exactly one year after steve jobs died, i asked about his legacy and what has changed this year but first a quick break. unrivaled analysis and commentary. >> the idea that he could criticize the president on the down grading, when he led the charge to block a resolution.
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outrageous. (vo) the only network with real-time reaction straight from the campaigns and from viewers like you. >>now that's politically direct.
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>>there's not a problem that exists in america today that hasn't been solved by somebody somewhere. >>(narrator) share your views with gavin at, a direct line to the gavin newsom show. >>focus on the folks that are making a difference, that are not just dreamers, but doers. >>(narrator) join the conversation. [ ♪ theme music ♪ ] >> gavin: many of you always remember this date, october 5th as the day that steve jobs died. it's hard to imagine it's already been a year. today apple stock prices soaring, and the apple iphone 5s are selling out. walter isaacson probably knows more about steve jobs than anybody else. here is his perspective on the
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icon and his legacy a year later later. >> gavin: as you reflect a year after his death what is indelible in terms of the lessons you learned from steve? >> he had a real passion to making really great products. sometimes in america if you're in business you think about making a great product you have real pride but then you start thinking about making a profit and cutting corners. as steve jobs did we come and stand in the intersection of art and sciences creating creative creativity and technology. beauty and engineering. that's what steve jobs did and that's added value. that came from really caring, not just about profit, but what am i going to add to the flow of history that is really neat and really cool. >> cenk: he talked in those terms of adding to the flow of
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history? >> absolutely. he was deeply in his--in his whole mindset was now not how do i make the most money but how do i put things back in the flow of history considering all the cool things that have been put in the flow of history that benefited me. >> gavin: do you think the lawsuit and the settlement and the jury verdict against samsung helps or hurts apple in terms of innovation. >> i don't know, but i will say innovation is important to protect it. i argue with that my daughter, get over it dad. it all should be free. no when a kid comes in to apple computer as this kid did many, many years ago and applies for a job and chose in the swipe and that little dock and how you put them in, and that becomes a really cool invention and steve
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hires him, pays him and he becomes part of the design team for how the apple operating mobile operating system looks like. you're kind of wanting to protect that and say not every company can copy it with no consequences. i'm a little retro in believing we ought to protect intellectual property of cool people. >> gavin: when you look back you've done big bios. i call them big big in terms of thinking, deep research, einstein franklin, who else have you written biographies about do they pick you or do they pick you. >> i am interested in people who are smart and creative, who stand in that intersection of creativity and science technology. so each one leads to another.
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i have done a book called "the wiseman" about american foreign policy and the cold war and i wanted to take it to vietnam. i thought wow kissinger would be great in vietnam. i thought he was a great realist. who else was a great realist ben franklin. then i realize how he got that was probably because he was a scientist. he understand the single fluid of electricity. he would have thought you were a philistine if you didn't like science. i want to look at the magic and beauty of science. so i did einstein. it's ram done. >> gavin: is there a mandela organ di . >> or or gandhi. >> no, not right now. i wanted to look at the great
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computers, starting with a greatmatics, and then all the people who do the transition to the microchip, the internet. these are people who are unbelievably creative, but they knew to get back to where we started. not just to be entrepreneurs but to bring to scale to create institutions that would last. and so it's a little off the beaten path. it's not like another let's do mandela now. but it's something i'm deeply passionate about. >> gavin: and connecting it to today. >> all the way through maybe through the further even. it starts with aida love lace talking about ken machines, and the next step is machine learning, artificial intelligence, and how close whether that's just an about a rectangle on the horizon or something that we get closer and closer to.
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>> gavin: just in conclusion, you remind me of the discussion around a.i. and google having left stanford. what is your sense of online education, or technology and education. is that the game changer? >> yeah, i think it's the game changer. when i first wrote about benjamin franklin. he creates the education in philadelphia. he comes back and it was the blackboard and 300 years later technology has changed every industry. my industry in journalism, yours in politics and leadership. but education has not been transformed. one of the things that is happening now in innovative classrooms is what is called flipping the classroom where the lecture is done electronically online. you watch a teacher give a great lecture. you do some of the lessons online intertively. then you come to the classroom
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in order to collaborate, do projects problem solving with the teachers. that would be a game changer and that's what technology could do for us. >> gavin: just briefly as we talk stem, stem, stem, but what i keep hearing you say creativity, arts are we missing the "a" in stem theme. >> well, steve jobs believed the arts training added to his ability to stand at the intersection of the arts and sciences. whenever he launched a new products the very end of the presentation would be that slide on the screen of the liberal arts street intellecting with science. i think we always have to keep that in mind. there will be more people in other places who can memorize a multiplication table but how can they intellect creativity to
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that. we still have to memorize the multiplication table but not at the ex-pension of art. >> gavin: do you have a big staff? >> no. >> gavin: you do it all yourself? just one-on-one interviews. >> yeah, and interviewing other people as well. but i haven't quite figured out--it's like going fishing and have someone else bait your hook or something. the fun of doing if it is the fun of the whole process, the reporting, thinking it through. i don't know if i would know how to work with a whole staff of researchers. that would be odd. >> gavin: thank you it for coming. >> thanks. >> gavin: unlike steve jobs, the ceo of coca-cola is not necessarily a household name but
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he is the chief of another icon iconic global brand. he wants to do more than sell sugar water and fruit juice. how coke will bring water to places that really need it. but first a quick break.
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trade commission-free for 60 days, and we'll throw in up to $600 when you open an account. [ ♪ theme music ♪ ] >> gavin: coca-cola is truly a global business selling sugary drinks and juice all over the world. coca-cola is also addressing the staggering fact that almost 1 billion people do not have access to clean drinking water and the company wants to do something about it. cola southbound partnering with a a machine that turns sewer water into drinking water. it's nothing short of revolutionary. coke's ceo and dean kamen.
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>> i've been working for 15 years howing to turn any water sewage any kind of water, into clean water. and do it on a scale that i could make a machine small enough that you can carry it anywhere and capable enough to clean enough water for hundreds of people. but i have no distribution. no marketing no sales most of the work i've done is with the giant pharmaceutical, which is great, they serve billions of people who have access to sophisticated systems. there are a lot of people in the world that they can't get to. but there is one company that is unrivaled, that's coca-cola. turning this prong into an arrangement that could help literally hundreds of million and billions of people we
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needed coca-cola. fortunately, we found a visionary leader. >> how did you learn about dean's vision. >> fortunately dean's company and coca-cola had already been in partnership. we partnered together to create the only and first dispensing unit for coca-cola that can dispense over 100 drinks, a wide choice of drinks to the consumer legacy equipment that can dispense six to eight drinks. we partnered again with the creativity of dean and his people utilizing applying micro dosing technology from the medical city for an innovating dispenser. we had worked together and we knew that dean was working to create this unit that can make,
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as he says, a thousand liters of fresh drinking water out of any water using less than--less power than a hand-held hair dryer. that was key. we looked at it and then decided to take some of these units and pilot them in 2011 in africa. we did pilot them in ghana and learned a lot from that experience together. then we said let's make it smaller, lighter more versatile, more flexible, and now we have units that are much, much smaller that can really be portable and work really well. but i just want to stress one thing. what we're doing here is the notion of helping a billion people that don't have access to clean drinking water is a great
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noble cause. we're very proud and really excited to be part of creating these sustainable communities that are not sustaining because of lack of water. but this project is actually has even wider applications. think of the units as small kiosks small 10 10- or 20-maritime containers to house these machines. but also there will be the center of activity in a small rural village. they don't have power today. they don't have access to news. they can charge their telephones. they don't have refrigeration. this unit will provide all of that and more importantly these you wants will be run by women entrepreneurs. that's something that plays right in our 5 x 20 initiative,
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which is a very big important project that we've embarked on which is creating empowerment to 5 million women by 2020 outside of the four walls of the coca-cola company. it's an an all-encompassing with wide implications, positive. >> gavin: you're operating in over 200 countries around the world. so your reach you talk about distribution, what is--are these powered by solar? renewables? how are these you wants powered. >> the exciting news, the machine is so efficient that it recycles the energy over and over again in temperatures to boil the water aside of it. the bad news, what if you go to a place that has no electricity? so we are building a little
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sterling cycle generator that is about the same physical size that can be put on location just about anywhere in the world. and like the water machine it was designed to deal with the real environment. you can't go down to the local exxon station and say we're going to buy some fuel. it's any source that is local liquid we ran to villages in bangladesh making electricity off the cow dung. we hope to build a sterling cycle generator. especially if we build these large kiosks, we'll bring in ways to store it because in this kiosk we'll put in battery
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systems. we'll start with they do have access to electricity. and then as technology becomes more advanced as mutar we'll deliver downtown, and it will create jobs, it will create the opportunity for people to get information, and they'll be areas notice of this device, these kiosks that are kept cool. not only for beverages but for vaccine and medication. and these things will be connected to the internet, to the world. when we start bringing all the partners together there will be basic needs water electricity communication, healthcare. we think mobile training, you know, through mobile devices that did not exist before in that environment, so it's a very very--it has wide implications.
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you've done many things prolific and with philanthropy. is this the most ambition project. >> it is a very exciting project. just like for our water for 2020 all of those are very exciting. but the good thing about this is it connects them all in many ways, and i think it is very exciting. for me, who i've been in this great coca-cola system for 32 years, and it's one of the most exciting times for me, looking at great stake older value sharing projects of global scale that we'll have major implications in the world. >> i've been in the medical industry for 32 years and i've never seen a single project that
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could have as much impact on global health as delivering clean water to a million people. >> thank you for your willingness to do something extraordinary that truly will have an impact on lives and generations to come. thank you both very much. >> thank you. >> thank you. >> eliot: the >> gavin: what was race car driver gordon doing. find out after the break. unrivaled analysis and commentary. >> the idea that he could criticize the president on the down grading, when he led the charge to block a resolution. outrageous. (vo) the only network with real-time reaction straight from the campaigns and from viewers like you. >>now that's politically direct.
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[ ♪ theme music ♪ ] >> gavin: jeff gordon got behind the wheel of his first race car at the age of five, and today he's still going strong. there is more to jeff gordon and nascar than driving around in circles, a lot more. >> gavin: how did the history of nascar the origins are in moon shine. >> yeah, if you look back at the history of moon shiners and bootlegging and the cars, it really came down to these souped-up hotrod cars running on these back dirt roads that when prohibition came along okay, now what do we do with these cars? and so basically that's what happened. they ended up taking them to a racetrack. they build a dirt track. where nascar came in, they said,
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let's organize it. let's make it a series, make it more professional with rules and regulations, and then it grew from there into this huge support of daytona. >> gavin: when did you start driving? how young were you? >> i was about five and a half. >> gavin: were you honestly behind a wheel? without your father and mother. >> no, no, we're talking about motorized go cart quarter midgets. my parents introduced me to it and i took to it. it's a long process to get to this level but it all starts at a very young age. >> gavin: is it a physical sport or dominantly a mental sport? >> it's both. nascar is not traditionally known as the most physical type of race car. there are other race cars like formula one and other types of motorsports that are very physical. but ours because of the competition and heat inside the cars you do have to keep
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yourself in good shape but most of it is mental. to drive the car at those speeds on the edge for that many hours you mentally, you can't break down. if you break down physically you're going to break down mentally as well. >> gavin: what made your career so successful? are there attributes that your biggers supporters would identify immediately that you would acknowledge are the attributes for your success? >> i think it's the same thing as nobody's success. hard work, being committed and dedicated to what your passionate about, as well as being in the right place at the rights time. >> gavin: in what respect were you in the right place at the right time. >> just along the way, the funding that it takes to own a race team. it gets very expensive and can get out of control. my parents could only take me so far, and then at that point i had to make enough of a name for myself where a car owner or sponsor would say, we have an interest here.
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you make that connection, and the next thing you know they're taking you to that next level that you were not able to achieve on your own, or your family on their own. one of the biggest things for me was meeting rick hendrick at hendrick motorsports. that's who i race for now. he's one of the most successful car owners there has ever been. and some of the most success i've ever had has been at that level. >> gavin: what is typical career for folks who have not reached the pinnacle like you. what is a typical career for a lot of folks you've been raising with over the years. is it a 5--year career, 15, 20, they're coming in at 15th and 16th and they're consistently coming in at the top. >> mike marty, 53 years old and one of the most fit individuals i know as well as one of the most talented race car drivers. he has been doing it for 30
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years. that's not typical. typical i would say is probably about 15 years--it's longer than most sports. you know we went through some tough times from an injury standpoint from a safety standpoint but since 2004, our sport has gotten tremendously safer. i think what you're starting to see now are careers if they're going to be shorter, it will be more physically the body just can't handle it or mentally they're not in the game any more more so than an injury taking them out. they can do it longer, but staying at that peak level is tough. >> gavin: when you were driving were other drivers getting concerned about the safety and point where this is getting out of control? >> you know, being a race car driver is an unique thing. you focus so much on the competition and what do i have to do to go and win the next
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race. yes, you're thinking about safety, but you are putting it, you know, sort of in the back corner. when we started to see a number of deaths from similar incidents and similar-types of injuries, that's where you have concerned. now we have the head neck restrain to help hold up our neck as well as seat belts and now we have safety barriers that have new impact. it's a new car, and there are a lot of things that are safer now. >> you stepped up in the foundation space and you're at a point where you feel you can give back, start to get involved in a life--you're not near retirement? >> well, i'm certainly not in the prime of my career. i've been doing this for 20 years now. i don't know how many years i
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have lest behind the wheel, but things are going as well. i've been so fortunate. the opportunities have come my way because of racing has allowed me to start my own foundation, to become a cgi member and to be able to say now, not just do research and development, treatment and help with in a in the u.s. as it relates to the pediatric cancer. now we've made connections to do that globally. and we'll go to rwanda. >> it was the cgi your direct connection. >> absolutely. through one individual that i was meeting with, telling him what it was all about the pediatric cancer, that led to another meeting which led to another meeting and they said,
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we have this project that you could help us with in row about rwanda it's really an one-of-a-kind. excellent--slept center in rwanda through partners and help and their hospitals. it's extraordinary to be able to do pathology in ruler rwanda and treatment. it's amazing to be able to see and do that in rwanda. we actually opened the up the doors of the cancer center this past july, former vice president clinton and several other dignitaries. >> gavin: are there others who
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will have followed your league in terms of organizing their down foundations and stepping up in a big way? >> i feel the example was set to me 20 years ago with so many of the greats of our sport, that we're doing great things already. that just sets the example for me. i want to emulate them on the track, but also off the track. we go into different communities, and we shift hospitals, especially since now and we're going to food banks and dealing with those who are dealing with hunger issues. it's always been a giving community, and i'm grateful for that. >> gavin: thank you. well done. >> gavin: it's a humbling experience to be surrounded by so many genuine change makers in one place. that concludes our guests on tonight's show, but also lesser
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known people who try to find solutions to today's problems every single day. next up i'll share my thoughts how we can all do our part. what time is it rob? oh, then it's go. go. go. go time. anybody? anybody? what time is it? oh, right. go time!
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[ ♪ theme music ♪ ] >> gavin: rosario dawson rocks the latino vote. and dean kamen he invents the cools of the future, and his partners at coca-cola make it all happen, and one of our fastest drivers are helping our children fight cancer. they're all role models. what i learn when i go out in my neighborhood, city and state
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change makers are everywhere. they're activists inventors communicators in most communities. they may not get the keynote on the wall stage, multi-million dollar grants and nobel recognition, but if you hear of anyone let us know. we want to highlight the voices. not just the big bold names. let's continue this conversation on the website facebook twitter and google plus. have a great night. with the gavin newsom show. >>i'm an outsider in the inside. ideas are the best politics.
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The Gavin Newsom Show
Current October 5, 2012 11:00pm-12:00am PDT

Rosario Dawson, Walter Isaacson, Muhtar Ke... Music/Art. (2012) Actress Rosario Dawson; author Walter Isaacson; Muhtar Kent, CEO of Coca-Cola; Segway inventor Dean Kamen; Jeff Gordon, NASCAR champion. New. (CC) (Stereo)

TOPIC FREQUENCY Steve 12, Gavin 10, Us 8, Coca-cola 6, Nascar 5, Rosario Dawson 3, Jeff Gordon 3, Vietnam 2, Vo 2, America 2, Kamen 2, Aida 1, Birmingham 1, Hollywood 1, Collaborateing 1, Europe 1, Exxon 1, Greatmatics 1, Gavin Newsom Show 1, Clintons 1
Network Current
Duration 01:00:00
Rating PG
Scanned in San Francisco, CA, USA
Source Comcast Cable
Tuner Virtual Ch. 107 (CURNT)
Video Codec mpeg2video
Audio Cocec ac3
Pixel width 528
Pixel height 480
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Audio/Visual sound, color

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on 10/6/2012